Flying Off The Shelves The Food Entrepreneur Guide To Selling Tessa Stuart 9780957602816 Books
Download As PDF : Flying Off The Shelves The Food Entrepreneur Guide To Selling Tessa Stuart 9780957602816 Books
YOU "I've got my food product on the shelves, now what do I do?" Whether you trade on or in Whole Foods Market, through your own online shop, at your first market stall, or in the supermarkets, Flying Off The Shelves The Food Entrepreneur's Guide to Selling includes tried and tested techniques from successful food businesses, on - Bewitching buyers persuading retail buyers to put you on their shelves - Building buyer relationships - And “insider” buyer tips from super-successful UK food business founders And, in The A-Z Of Selling - Crucial Customer "Cues" for quick sales - Powerful Promotions (that don't kill your margin) - The Magic of Mailchimp - How to use "scarcity" to sell - Sensational and Seductive Sampling - The Necessity of "Nudging" - Plus 20 more tips and tricks for getting your product flying off the shelves. "I read and enjoyed Tessa's book Packed. It has some great tips on getting your product on the shelf in the first place, and then into customers’ hands. I am sure “Flying Off The Shelves" deserves a place on all food entrepreneurs' bookshelves". Amelia Harvey, Co-Founder of Collective Dairy Tessa specialises in food and drink research in the chilled aisles of major supermarkets, and in high street food chains, watching and talking to customers as they are about to buy. Her clients include established brands like innocent drinks, Rude Health, Yorkshire Provender, Firefly Tonics, MOMA! Foods, Daylesford, Leon Restaurants, Itsu, Peppersmith, and newer businesses like Collective Dairy, Peters Yard Crispbreads, Soupologie, and Jimmys Iced Coffee. She helps food brands to adjust their customer offer, sizing, branding, and pack messages, so they can attract MAXIMUM attention and sales from shoppers in the super-competitive supermarket shelves. She is the author of the best-selling Packed The Food Entrepreneur’s Guide – How To Get Noticed and How To Get Bought, available on and .
Flying Off The Shelves The Food Entrepreneur Guide To Selling Tessa Stuart 9780957602816 Books
I read this in one sitting. A concise guide on how to:A) Initiate relationships with grocery/food buyers
B) Sell to grocery/food buyer
C) Keep the turnover rate high so that the buyer stays happy and you are able to expand your shelf space.
Advice from successful food brands on all key topics. This is a guidebook that you should keep close by.
Notes: 1. I would only recommend this book to those who already have started their food venture. If you are still in concept mode, start with Packed - http://www.amazon.com/Packed-Entrepreneurs-Guide-Noticed-Loved/dp/0957602804.
2. This is geared for the UK market, but it is applicable to the US market as well.
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Tags : Flying Off The Shelves: The Food Entrepreneur's Guide To Selling [Tessa Stuart] on Amazon.com. *FREE* shipping on qualifying offers. YOU: I've got my food product on the shelves, now what do I do? Whether you trade on Amazon or in Whole Foods Market,Tessa Stuart,Flying Off The Shelves: The Food Entrepreneur's Guide To Selling,Stamford Brook Press,0957602812,BUSINESS & ECONOMICS Marketing General
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Flying Off The Shelves The Food Entrepreneur Guide To Selling Tessa Stuart 9780957602816 Books Reviews
n a world where customers care more than ever about what they eat and who they buy from there has never been a better time to be a food entrepreneur. What could be more important when you're starting out than understanding what it takes to make your brand connect with your customer?
Tessa has worked with the food brands people love and helped them to do exactly that. She knows her stuff and it shows.
If you aspire to be the next Innocent this book is for you.
Excellent
Nothing new.
Essential reading for any early stage entrepreneur ( or great sense check and refresh for anyone already in the deep end ) for aspiring foodie businesses. As they say 'retail is detail' and this book is fantastic for addressing the key points of how and where to position your product, be it in terms of price, packaging, sampling, managing rate of sale, NPD and effective marketing to your target channels. There is a great list of tips and lessons from experienced entrepreneurs like Jim Cregan and Tom Mercer on how they found success and managed their growing business. The world of FMCG can be a complicated and scary place so I would fully recommend this book for anyone running or thinking of running a food business on how to make, manage and sell their way to success.
I read this in one sitting. A concise guide on how to
A) Initiate relationships with grocery/food buyers
B) Sell to grocery/food buyer
C) Keep the turnover rate high so that the buyer stays happy and you are able to expand your shelf space.
Advice from successful food brands on all key topics. This is a guidebook that you should keep close by.
Notes 1. I would only recommend this book to those who already have started their food venture. If you are still in concept mode, start with Packed - http//www./Packed-Entrepreneurs-Guide-Noticed-Loved/dp/0957602804.
2. This is geared for the UK market, but it is applicable to the US market as well.
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